Nokia WP7 smartphones nearly half of second gen Windows Phone 7
By James • Jan 24th, 2012 • Category: Industry News, Nokia
- Photo: rikkit / Flickr
Early reports indicate that the Nokia Microsoft is paying dividends, with nearly half of all second-generation Windows Phone 7 handsets sold being by the Finnish handset manufacturer.
Unpacking the WP7 marketshare
The report comes courtesy of WMPoweruser, who used data gleaned from OccasionalGamer’s game collection. On Nokia, they write: ‘Even at this early stage the company already has 45 percent of the second generation handset market, with most of that being the Nokia Lumia 800 and some the more recently introduced Nokia Lumia 710.’ Next in line? HTC with 40 percent market share, but that is down quite drastically from the 55 percent market share the company had prior to Nokia’s arrival.’
How much is the base growing?
The fact that Nokia has managed to race to almost half of all sales of the second-generation handsets so quickly is notable, but there are a few important qualifiers to consider. If that growth is at the expense of other WP7 handset vendors, as opposed to growing the whole sales base of WP7 handsets, than this is not an ideal situation for the Nokia Microsoft partnership.
Why? Well, Microsoft wants to compete with Android and iOS, and for that to happen, the company’s mobile OS has to grow in volume. What each vendor has of a non- or slow-growing base of WP7 handsets is, for all intents, immaterial. Nokia, on the other hand, wants to compete with the likes of Apple, Samsung and HTC, and for that to happen, need consumer acceptance of Windows Phone 7 and overall sales of that mobile OS platform to explode.
What will follow?
Windows Phone 7 say that they ‘suspect if market acceptance for Windows Phone 7 increases it may be because it becomes strongly associated with Nokia, which may mean this percentage could easily increase to 60-70% or more,’ while some users comment that the market will grow because of Nokia, but other OEMs will become attracted to WP7 as a result. Whichever it is, the Nokia Microsoft partnership has very quickly become mission critical – as many suspected it would – if WP7 is to succeed in the long run.
Tags for this article: Nokia, smartphones, microsoft
