Twitter buys Tweetdeck for $40 million
By Dean • May 27th, 2011 • Category: Industry News
- Photo: Zoolcar9 / Flickr
Twitter, the social media giant that’s seen incredibly fast growth over the last few years, has made its second major acquisition of a third-party Twitter client. The company has reportedly bought Tweetdeck for $40 million (£24.4m), according to CNN.
Almost officially official
Speculation was rife that Twitter would acquire Tweetdeck after TechCrunch uncovered reports that the acquisition price was in the $40-50 million price range. The acquisition has since been confirmed by sources, though Betworks, a key Tweetdeck investor, was not available for comment, nor was Twitter. The company’s PR account, however, tweeted: ‘For all those who might be curious, we continue to not comment on rumours.’
The deal reportedly consists of a mixture of stock and cash.
And then there were two
Tweetdeck is the second acquisition of a Twitter client the microblogging site has made. In April last year, the social media giant acquired Tweetie, a popular iPhone app at the time, and rebranded it as Twitter for iPhone, Android, BlackBerry and Mac.
Where Tweetie has long thrived on mobile devices, especially iOS devices, Tweetdeck has made its mark on the desktop. How the company will support both platforms and maintain product strategy across the two clients – or integrate the two platforms – remains to be seen.
Why this is smart
When rumours first emerged that this acquisition was in the works, many weighed in on whether it actually made sense. Of all the arguments I’ve seen on and offline for it, GigaOm gave the best reason, saying the kind of users Twitter was acquiring was as important as the platform itself.
They wrote: ‘An acquisition would have other benefits as well, however, the most obvious being control over one of the leading “power tools” for its service. Although most casual users tend to prefer either the Twitter website or a mobile app, Tweetdeck is used by a lot of journalists, marketing professionals and others as a dashboard for their social media use.’
Tags for this article: social media, social network, Tweetdeck, Twitter

