Spotify now has 1 million paying subscribers
By Jenny • Mar 8th, 2011 • Category: Uncategorized
- Photo: Andreas Blixt / Flickr
Streaming music service Spotify has had plenty of frustrations in recent months, but they’re popping champagne bottles right now. The company has announced, via a blog post by co-founder Daniel Ek, that they have just reached one million paying subscribers for their streaming music service.
Good times
In the post Ek briefly reflects on where Spotify was conceived and how it feels to cross this critical landmark. He says: ‘It seems like only yesterday we were hatching ideas for a new music service in a tiny office-cum-apartment with a broken coffee machine, and the party we threw having reached one million users almost two years ago today was one to remember.’
However one million users in total is nothing compared to what he can brag about now. He continues, saying: ‘So it’s with a sense of real pride and excitement that we can announce a new milestone today, having welcomed our millionth paying subscriber to the service. It’s a testament to our fantastic users who continue to support us and spread the Spotify word, either by telling friends or sharing some of the 200 million playlists that you’ve put together so far.’
Smartphones ahoy!
The streaming music service has seen meteoric growth in paying subscriber numbers due, in no small part, to exploding smartphones sales. While Spotify is freely available – on an ad supported model – on desktops and laptops, you have to be a paying subscriber to use it on mobiles. With the promise of nearly every song ever recorded and published and accessible from your smartphone, it’s no wonder one million users are prepared to pay the equivalent price of a digital album each month to have access to the service.
What’s next?
For the streaming music service, the coming months will be trying months. They continue to look for a way to break into the US market on their own terms, and seem to be quite close to achieving that goal. Ek says: ‘We’ll continue to focus on providing you with the best music service possible, and look forward to adding even more cool new features over the coming months. What’s really exciting is that this is only the beginning. Thanks for listening!’
Oh, not only are we listening, sir, we’re watching, too.
Tags for this article: Spotify, streaming music, streaming music services






