Google TV search
By Jenny • Mar 11th, 2010 • Category: Industry News
- Photo: Google
When Google said it aimed to collect, organise and sort the world’s information, the company was not kidding. In its latest move, Google and the US-based Dish Network have partnered to add TV search, which includes listings search as well online video search, straight from your television on set-top boxes running Android OS.
Project specifics
The project is currently in the test phase, with a small group of Google employees and their families testing the TV search service on Dish Network for an unspecified period. This represents the convergence of two technologies that have been on a collision course with each other for some time – digital set-top boxes and the Internet.
The set-top boxes in question run Android OS, the mobile OS that powers mobile phones and a growing range of netbooks, too.
This also represents something of a concession on the part of satellite networks – Dish, at the very least – that online video content is no longer something that can be ignored and expected to go away.
Why, though?

- Photo: Android
While the benefit for Google is clear, a bold ‘why?’ hovers over why cable and satellite providers like Dish Network would want to carry TV search. The answer lies in the common interest of these parties – advertising. Google is the world’s largest advertising company, and television networks rely on advertising for a large portion of their revenue, meaning Google’s rumoured plans to present advertising against the searches could be a meaningful enough proposition for networks to take it seriously.
Google everywhere
If this plan goes forward, rollout is likely to be slow, though, considering it would require the replacement of set-top boxes, which aren’t yet widespread, throughout the US.
With this initiative, Google would have presence on the Internet both online and in terms of broadband infrastructure, in your living room, and on mobile phones with Android OS. This video asks the question on everybody’s lips: are we giving Google too much power?
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