Samsung Galaxy S III MWC reveal reportedly delayed
By Dean • Jan 26th, 2012 • Category: Industry News
- Photo: Samsung
The highly anticipated Samsung Galaxy S III will be unveiled later than expected, after reports emerged that the Korean consumer electronics maker would not use Mobile World Congress 2012 to show off their device.
Reveal after MWC, release before ‘summer’
The news comes courtesy of The Verge, who cited indications from ‘people familiar with the matter’ that the unveiling of the latest release of the best-selling Android device in the world by some margin would only happen after MWC 2012 in February. The source did, however, explain that the originally planned summer release window (between June and August) remains in tact.
Why the delay?
While a reason for the delay has not been given, it’s believed that Samsung was unhappy with the long gap between the Samsung Galaxy S II’s unveiling at MWC, and its eventual release in North America. Given how massive North America is as a smartphone market and the fact that the Galaxy S II is the best selling Android handset in the region, whatever Samsung can do to accelerate sales of the S III will be prudent.
What we can expect
A report in TechRadar on Tuesday suggested that the Samsung Galaxy S III would launch in the UK as soon as April, with an impressive tech spec sheet to boot. The handset will reportedly have a 12-megapixel camera, and will run on Ice Cream Sandwich from day one (unlike many as-yet unreleased handsets that will get an ICS sandwich as an update after release).
The gravity of anticipation
Just as Samsung has managed to become the second biggest smartphone manufacturer in the world behind only Apple, the Samsung Galaxy S III and its predecessors have shaped up to become the second most anticipated smartphone releases each year. I’d like to think the S III is a big enough deal that it should get its own press conference, and that MWC 2012 may be too crowded as is.
Thoughts? We’ll see how Samsung plays it.
Tags for this article: samsung, smartphones
