Sky speeds broadband up to 20mbs
By Alexis • Apr 28th, 2010 • Category: Industry News
- Photo: Sky
Sky is altering its broadband package, with all customers soon to get 20mbs, as well as ‘true’ unlimited broadband packages for £7.50.
1 June, D-Day
The Sky broadband free offering is to be boosted to the lines max capacity, which is 20mbps, with a 2GB cap on that.
For people who have Sky TV as well as Sky Talk, £7.50 monthly will buy them what Sky deems the only ‘truly unlimited’ broadband offering, in addition to the boost to 20mbs.
- Photo: Stock.Xchng
By truly unlimited, Sky broadband claims to have neither a ‘fair use’ policy nor does it shape traffic, meaning over a certain threshold of data used, the company won’t rein in your usage, nor does it throttle your linespeed at any time during the day. This, in effect, means usage will remain consistent and without recourse, unless of course, you’re doing something illegal, and Sky is quick to point out that it is the only ISP with this policy.
Fast broadband good for everybody
- Photo: Stock.Xchng
As Virgin Media has been at the bleeding edge of UK broadband speed, and political parties have had a variety of broadband plans built into their election campaigns, including high speed broadband for all, this move by Sky broadband is notable and beneficial to everybody. Not only does this greater broadband speed mean increased need for broadband networking tools from companies like Cisco and Netgear, it also means the Digital Britain initiative is coming to the fore. With a direct relationship existing between Internet speeds and number of impressions served as well as engagement, e-commerce and online advertisers will have more opportunity to sell their goods, thus boosting the economy.
Between these packages, free and unlimited broadband, and Sky 3D’s methodical rollout, Sky’s engineers and product development teams have clearly been very busy. Whether this will result in increased market share is yet to be revealed.
Tags for this article: broadband
