BT Preparing London for 2012 Olympics by implementing Enhanced Mobile Technology
By Alexis • Dec 11th, 2008 • Category: Mobile Computer NewsBT is preparing for the 2012 Olympics to be held in London. The company is aiming at making the whole city technologically sound by making a whole new and improved mobile computing strategy. The organisers of the Olympics are working closely with BT in this project. The overall aim is to allocate the resources in a better manner and implement mobile technology in a way that it enhances the consumer interaction during the event.
For this purpose the company is analyzing consumer trends and identifying the type of services that need to be included in the project. By 2012 many exciting mobile services will be implemented. This comes in addition to the numerous WiFi zones and hotspots already pervading the capital, allowing one to use their wireless laptop in most locations in the city. Some of the new planned mobile services include things like live updates of sports events, and X-Factor-style polls, which will allow fans to vote for their favourite athlete, and much more.
According to Stuart Hill, vice president of BT’s London 2012 delivery program, “There are plans to give an emphasis to mobile technology to enhance consumer interaction at the games. We are in talks with Gerry (chief information officer at London Organizing Committee of the Olympic Games or LOCOG) to see how we can deploy services to support mobility and improve the way people interface with the Games. London knows how to have a party, so there will be a lot of consumer activity in and around the event sites and therefore a good opportunity to introduce mobile services to the audience.”
Tags for this article: mobile, technology
