OLPC Brings John Lennon Back to Life in Marketing Campaign
By Jenny • Jan 7th, 2009 • Category: LaptopsThe One Laptop Per Child organisation, popularly known as OLPC, is vigorously concentrating on promoting the campaign of donating free laptops to the children of poor and developing nations. The project has brought the all time favourite John Lennon of the Beatles band back from the graveyard. The OLPC organisation is making use of John’s image in a video advertisement. Using the digital imaging tools, John’s picture has been perfectly transformed in a way that it looks that the John himself is standing out there on the screen and telling all his fans how important it is to donate a laptop to the poor children.
In the advert, John’s image clearly speaks that “Imagine every child, no matter where in the world they were, could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way.” If you recall, Apple computers used John’s image way back in the day in the so-called “Think different” advertising campaign, although the company has not used his image at all recently for promoting its Apple MacBook. Call it creepy or clever; this advert intends to incite John’s fans to participate in the OLPC and visualize the development and growth that every child can bring after getting a laptop in his/her hands.
John was murdered outside his apartment building in New York 28 years ago but still the superstar lives in the mind and soul of his fans. John’s widow, Yoko Ono has also given her approval for this commercial.
Tags for this article: mobile, olpc
