Samsung says no need for 3D on mobile
By Wilson • Feb 18th, 2011 • Category: Industry News- Photo: LGEPR / Flickr
LG is desperate to claw its way back into the exclusive club of top notch smartphones, using their LG Optimus 3D unveiled at MWC 2011 as the launch pad. And this makes sense, right? Nobody really wants 3D phones, with fellow South Korean tech giant Samsung being unimpressed by the LG Optimus 3D. The company didn’t mince words in saying now is not the time for mobile phones that have 3D capability.
We’re the best, they’re just not good enough.
Speaking to TechRadar, Jim Powell, who is Samsung Mobile UK’s head of product management, both boasted about how great his company is at 3D before putting LG down for trying to bring 3D to mobile phones.
He said: ‘We are world leaders in 3D, but we haven’t seen a need for 3D on mobiles as yet for UK customers.’
And he’s quite insistent about that. In his words, ‘We just don’t see [3D] is needed yet – good luck to the innovators though, it will be interesting to see if it works, and if it does you’ll see a response from Samsung quickly.’
Besides, it won’t even fit in your pocket
As if the jab about people not needing it was not sufficient, Powell also took the opportunity to point out that 3D phones aren’t exactly practical. He pointed out that ‘There’s a trade off with when it comes to thickness and pocketability when it comes adding 3D into a mobile phone as well.’
Samsung, you hypocrite!
Respectfully, many people believe there’s no need for 3D at all. In fact, some have gone so far as to say it completely goes against how human eyes have developed over millions of years of evolution. Yet, given Samsung has made a massive play with their 3D TVs, its unsurprising that the company is specific about their being no need for 3D on phones, but not prepared to admit most consumers still think there’s no need for 3D in the home at all.
To be honest, 3D TVs and 3D phones alike are ahead of their time, and maybe the platforms will mature. Maybe they will never mature. It is funny to see Samsung take jabs at others for bringing the very same three-dimensional technology it has long been a forerunner in.
Tags for this article: samsung, smartphones





