Photo: ronallan / Flickr

AMD, who acquired GPU manufacturer ATI for $5.4 billion (£3.48 billion) in 2006, has announced it will retire the ATI brand name from all of its graphics cards. The big question, of course, is whether this will help sales of the chips, and whether there will be a halo effect for the AMD brand in general.

What next?

Upon retiring the ATI brand, the Radeon graphics chips (and all other ATI, urm, AMD GPUs) will be preceded by the AMD brand. What will remain, however, is the red branding – so GPUs will be red and CPUs will be green. So now you will have AMD graphics, and the AMD Radeon, and so on, but no longer will you see the letters ATI anywhere.

AMD-free branding

AMD graphics has also announced that there will be instances where you don’t even see their name on the branding. In other words, you’d just have the graphics series name on the branding, with the same consistent red look and feel – a la Radeon graphics. It’s a very strange move, with the company saying it’s intended for OEMs who want the change to be transitional, instead of instant. But this is weird to us, in that surely AMD would want the firepower of their AMD name on the stickers that litter laptops nowadays. It just seems too conservative if AMD, as a whole, really wants to have a swing at Intel and Nvidia both.

The thinking behind the decision

Photo: ீ ๑ Adam / Flickr

During a conference call, TechRadar had a chat with John Volkmann, who is AMD’s vice president of Strategic Communications. He told the publication that: ‘we’ve looked very hard at is the role of the ATI brand. We [previously] chose not to change for very good reasons.’ Clearly their tune has changed, with Volkmann hypothesising whether they now have ‘permission to do that’ before adding that AMD’s ‘partners and our customers also have a role to play’.

AMD graphics is long overdue, with ATI becoming more and more obscure as the years have ticked on. But why is AMD being so conservative about getting their name out there? Considering Radeon graphics are widely thought the best on the planet, Surely OEMs won’t pull support just because you might see the words AMD graphics right next to Intel processors? Or do we not understand the politics of it all? Strange, indeed.

Photo: Intel

Intel’s new flagship processor, aimed at heavy duty rigs, is bursting at the seams with capabilities. The Intel Core i7 chip series that replaced the Intel Core 2 as Intel’s flagship processor has recently got a major upgrade that has resulted in one of the world’s most expensive and highest spec processors on the planet.

All that power

The Intel Core i7 supports six hyper-threaded cores and up to twelve threads for exceptionally fast processing. The newly released Intel Core i7-980X is set to replace the beastly Intel Core i7-975 XE at the exact same price point. So, essentially, you are getting two extra cores for free. The i7-980X has the exact same base speed at 3.33GHz, with support DDR3-1066 across three channels and 12MB L3 cache across all six cores. The importance of that much cache is that tasks that are performed often will be readily accessible for reuse without the need to use core processing capacity.

The criticism

Photo: Intel

While all are in agreement this is easily the fastest consumer processor Intel has released, the added advantage of two cores will not result in a massive speed boost immediately. What is required is for software that takes advantage of this six-core system to be developed for the full benefits to be reaped.

The audience

This rig is aimed squarely at gamers. At a starting price of around £799, rigs built by gamer-specific companies like Alienware with the Intel i7-980X built-in are set to cost a lot of money, with the Alienware Area-51 ALX rig being the first Alienware platform earmarked for such release.

AMD’s response

While Intel solidifies its lead in the processor market with the Intel Core i7, AMD, the company’s biggest competitor, is forced to play catch-up. It’s unexpected that this processor, with its low volume high price model, will make a dent in AMD’s business, but it does put the company under pressure to make good and turn their recent fortunes around.

The Toshiba Satellite L450D-11W (PSLY5E-01301LEN) has been designed with all kinds of users’ different needs in mind. Giving special accent on quality as well as value, this notebook has been introduced in the market. No matter whether you need a notebook for official purpose or simply for entertainment, the laptops of Toshiba’s Satellite series will definitely meet your needs. The Satellite model includes numerous impressive technical specifications. Similarly, its various entertaining features like web cam system, media card reader, DVD super multi drive and DVD writer will never let you get bored. Buy a Toshiba satellite L450D -11W and enjoy its various features at your office and home as well.

As far as the technical specifications of Toshiba Satellite L450D-11W (PSLY5E-01301LEN) are concerned, users will get a processor of AMD Athlon 64 X2 QL-64, 4,096 MB RAM and 320 GB hard disk memory. 15.6 Inch display of the laptop ensures high brightness. And more importantly, the notebook offers Microsoft Windows 7 home premium operating system.

In addition, Toshiba Satellite L450D-11W boasts wireless-LAN, Modem, LAN 10/100 networking systems. Apart from a 1.3 megapixel webcam, you will also enjoy its video outputs comprising HDMI, VGA, D-Sub (HD-15) and others. Last but not least; with the Toshiba Satellite L450D-11W (PSLY5E-01301LEN), you will also get two USB 2.0 connection ports. If you need to carry a notebook to your office everyday, then Toshiba Satellite L450D-11W (PSLY5E-01301LEN) will be an added advantage for you. This system is only 2.6 kg. So, carrying it won’t be a problem at all.

The Acer Aspire Timeline 1810 (LX.PJ402.009) is the new ultra portable subnotebook from the house of Acer that boasts a full-size FineTip keyboard. It is driven by Intel Pentium Dual-Core SU4100 processor and has the operating system Genuine Windows 7 Home Premium pre-installed in it. The notebook has a generous 250 GB hard drive that provides plenty of space for your favourite pictures, videos and music files. The 3GB RAM present in the Acer Aspire Timeline 1810 (LX.PJ402.009) helps in running your laptop smoothly even if several windows are open at the same time.

The Acer Aspire Timeline 1810 (LX.PJ402.009) has a very sleek and stylish design and comes in classy colours like red, black, white, etc. It has a total weight of around 1.4 kg which makes it suitable to carry anywhere without any difficulty. The 11.6 inch TFT screen of the Acer Aspire Timeline 1810 (LX.PJ402.009) comes with LED lighting and has an HD ready resolution perfectly suitable for watching movies and playing 3D video games. It provides an impressive battery life of 8 hours thus enabling you to work easily in the case of a power cut. The video outputs provided in the Acer Aspire Timeline 1810 (LX.PJ402.009) include HDMI, VGA D-Sub (HD-15) and it also contains 3 USB ports for attaching more and more peripherals and devices. The integrated security system included in the Acer Aspire Timeline 1810 (LX.PJ402.009) is Kensington lock support.

The networking features are provided by the ultra-fast 802.11a/b/g/n wifi connectivity provided in the Timeline netbook and it also contains a 0.3 Megapixel camera for allowing video chat with friends and business associates.

The Acer Aspire 7540 (LX.PJD02.002) is the new notebook from the house of Acer that provides you a totally immersive computing experience with the unique set of features included in it. It is driven by the AMD Athlon II Dual-Core M300 processor that has a clock speed of 2000 MHz. The powerful processor helps in easily handling daily applications and the more demanding multimedia applications. The 3072 MB of RAM included in the notebook allows you open multiple web pages at the same without affecting the working speed of the notebook. With the Acer Aspire 7540 (LX.PJD02.002), you can enjoy an enhanced performance, easier navigation, faster web browsing and a lot more, thanks to the pre-installed Genuine Windows® 7 Home Premium operating system.

The hard drive included in the Acer notebook has a memory capacity of 320 GB which provides enough space for your music files and documents.  The Acer Aspire 7540 (LX.PJD02.002) has a display screen of 17.3 inches which has an HD resolution, anti-reflective surface and LED backlighting , together they contribute in making the Acer Aspire 7540 (LX.PJD02.002) a perfect notebook for regular computing needs and entertainment purposes. Additionally, with the ATI Mobility Radeon HD4570 graphics card and the dedicated graphics memory of 512 MB, you are transported to whole new level of computer gaming. The notebook’s multimedia capabilities are further enhanced by the built-in speakers and Dolby Surround Sound feature included in it.

Some other features of this brilliant piece of notebook include four USB ports, Ethernet and modem ports, built-in 802.11 b/g wireless LAN technology, HDMI and VGA external display options, 5-in-1 media card reader and a DVD Rewriter.

If you wanted to high a very highly advanced notebook at affordable prices then your search ends right here. The Toshiba Satellite L350D-213 (PSLE4E-004001EN) is fitted with all latest features and components and you only have to pay around £ 400 to own it. This notebook is a product of the very famous Toshiba Satellite L350D series. The shiny black colour of the notebook gives it a very catchy look. The Toshiba laptop is also installed with a spectacular rechargeable battery that offers hours of battery back up.

The Toshiba Satellite L350D-213 (PSLE4E-004001EN) is equipped with an AMD Athlon 64 X2 QL-64 processor which offers swift functionality. It provides a clock speed of 2100 MHz. This notebook is fitted with 3072 MB of RAM and it supports till 8 GB. You can easily store all sorts of audio, video various other files as the Toshiba Satellite L350D-213 (PSLE4E-004001EN) laptop is fitted with 250 GB of hard disk space. The large 17 inch display gives the device a very attractive and sophisticated look. The display resolution is around 1440 X 900. You can play all sorts of high resolution PC games on this laptop as it is installed with and ATI Mobility Radeon HD3200 graphics card. This laptop supports networking through Wireless-LAN, Modem and LAN 10/100.

You can easily connect 3 different USB devices with this Toshiba laptop as it is fixed with 3 X USB 2.0 ports. The in built web cam enables you to video chat without connecting an external device. The Kensington Lock Support makes the product pretty safe to use.

The HP Pavilion dv6-2020sa (VJ342EAABU) is a brand new notebook from the one of the leading manufacturers of laptop computers, Hewlett Packard (HP). It comes in an Espresso Imprint design and the glossy black finish with a discreet circular pattern is the most amazing highlight of the notebook. The energy-efficient, mercury-free backlight LED display gives a clear and detailed while watching any kind of movie. The HD ready display screen (1366 x 768) of the Windows 7 laptop has a size of about 15.6 inches. The highly efficient AMD Turion II M500 processor included in the HP Pavilion dv6-2020sa (VJ342EAABU) provides sufficient power to run any kind of application with the 64 bit Windows 7 Home Premium operating system. Pace and smoothness is added to these applications with the 3072 MB DDR3 RAM memory which can be extended up to 8 GB. The total hard disk capacity of 320 GB is enough to save all your favourite music tracks and images.

The communication features of the HP pavilion notebook include an integrated 10/100/1000 Gigabit Ethernet LAN and the 802.11 b/g WLAN 1 ExpressCard/54 Slot (also supports ExpressCard/34). While for mobile entertainment there is the HP Pavilion Webcam with integrated Digital microphone. Additionally, there is a VGA low-light HP mobile remote control provided with HP Pavilion dv6-2020sa (VJ342EAABU). Some other features include an ATI Mobility Radeon HD3200 graphics card, DVD writer and a 5-in-1 Digital Media Reader. The connection ports included in the notebook are 4 x USB 2.0, IEEE 1394 Firewire (i.Link), ExpressCard/54 and ExpressCard.

Acer is a renowned brand in laptop production and each of its models are known for its high quality and great features. The case of newly launched Acer Aspire 7535G (LX.PCE0X.140) is no different and this is the reason why in the very short span since its launch this notebook has become one of the most sought after notebooks in the market. The AMD Turion 64×2 Ultra ZM82 processor of this notebook provide it great speed and help it to easily run multiple applications. This notebook comes with 17.3” display that has HD 1600 X 900 resolution. This gives amazing picture quality to this notebook and you would love watching movies on this notebook. This notebook has got an optical disc drive that not only plays CD as well as DVD but also has got DVD writer.

Acer Aspire 7535G (LX.PCE0X.140) comes with graphics card ATI Mobility Radeon HD4570 that facilitates users to view even heavy graphics file as well as play games that involve great graphics. It has got 4 USB connection port for fast data transfer and has built-in webcam. The Acer Aspire 7535G (LX.PCE0X.140) weighs just 3.9kg that helps users to easily carry and easily work on this notebook by placing it on their laps. It has got amazing 500GB of hard disc memory and 4,096 RAM that helps you to store as many files as you can and even download different software. It is also known for its great battery back ups as its battery last for nearly 2.5 hours giving you the convenience of working for that much time without any power connection. All these features make it the best buy for customers.

Hewlett-Packard which is more commonly known as HP is one of the leading companies that are manufacturing a wide variety of business laptops. These business notebooks are in great demand all over the world as well. These are manufactured especially for business purpose which and are fitted with all latest features as well. Most of them are available in a stylish black colour which gives it a sophisticated look. These are fitted with a large display which provides a clear display. It is very light in weight as well and can be carried and transported easily.

The best HP business laptops include the Hewlett-Packard HP Paviliion DV7-2215SA (VJ220EA#ABU), Hewlett-Packard HP Pavilion DV6-2060EA (VJ689EA#ABU), Hewlett-Packard HP Pavilion DV6-2030SA (VJ340EA#ABU), Hewlett-Packard HP Pavilion dv6-1330sa (VL072EA#ABU) and Hewlett-Packard HP Pavilion DV6-1333SA (VJ711EA#ABU). The Hewlett-Packard HP Pavillion dv7-2110sa (VB336EA#ABU) is fitted with an AMD Turion 64 X2 RM 74 processor which enhances the overall performance of the device. The clock speed of the laptop is around 2,200 MHz and is fitted with 4096 MB of RAM, placing at the higher-end spectrum of HP laptops. Moreover, the device is fitted with a 17.3 inch display which provides a resolution of 1600 X 900 pixels. It is installed with Microsoft Windows Vista Home Premium operating system which further enhances the performance.

The best HP business laptops are also fitted with webcam which enables you to have a video conference. It is also equipped with a remote control. The device is very safe to use and is fitted with a number of security systems. Above mentioned HP business laptops are in great demand all over the world.

The HP Pavilion DV6-2030SA (VJ340EAABU) is a recently launched product and is in great demand all over the world. It is a laptop that is fitted with all latest features and ensures superior functionality. It is a product of the very famous HP Pavilion dv6 series. The device weighs around 2.88 kg and can be easily carried and transported. The laptop is available in a combination of black and white colour which makes it look trendy and attractive. The laptop is very famous for providing swift functionality and a hassle free performance.

The HP Pavilion DV6-2030SA (VJ340EAABU) is fitted with an AMD Turion II M520 processor which ensures a hassle free performance for a number of years to come. The clock speed of the device is around 2,530 MHz as well. The HP Pavilion DV6-2030SA (VJ340EAABU) laptop is equipped with a 4096 MB of RAM which further enhances the functionality speed and can be expanded up to 8 GB. The hard disk memory is around 320 GB which is capable of storing all sorts of songs, videos and various other documents. The device is also equipped with an ATI Mobility Radeon HD4530 graphics card which enables you to play all sorts of PC games on your laptop.

The networking is done through Wireless-LAN and LAN 10/100/1000. Furthermore it is also fitted with Microsoft Windows 7 Home Premium operating system which enhances the overall performance. The Hewlett Packard Pavilion DV6-2030SA (VJ340EAABU) is also fitted with a webcam which enables you to video chat without connecting any external device.