Google could struggle with the Nexus S
By James • Dec 10th, 2010 • Category: Industry News
- Photo: Google
Following the admitted mistake Google made in their release of their flagship smartphone, the Nexus One, it comes as a surprise that the firm would be having another shot at the mobile phone market. They have now announced the release of the Samsung-made Nexus S, along with the latest version of their mobile OS called Gingerbread. Unlike their failed attempt at selling their smartphone exclusively via the web, Google aim to sell the Nexus S at Carphone Warehouse.
Quickly overtaken
The specs for the Nexus S smartphone aren’t too impressive. Most manufacturers are aiming at producing Android devices with dual-core processors for release in 2011. Dual-core processors will be an important feature for mobile phones in the upcoming year, which will offer greater speed, performance and the possibility of high definition video recording, so the Nexus S will fall behind.
No extra memory
The Nexus S, which has on-board memory storage of 16GB, doesn’t have a MicroSD card slot. The option of expendable memory has become a regular feature with all previously launched Android phones and the lack of this option could work against them.
The NFC feature
An interesting piece of technology called Near Field Communication is included in the Nexus S smartphone. This technology uses a chip that communicates with other chips stored on movie posters or other advertisements, which could be scanned to forward the user to a link on their mobile web browser. The NFC feature could also be used to pay for small transactions, like groceries or transport, but it may be a bit premature as the technology is still in its testing phase.
Similar appearance
Google’s Nexus S looks quite similar to the Samsung Galaxy S phone, which is one of the more popular Android handsets of 2010. This similarity could see consumers choose the cheaper and older Samsung model.
Worth the price tag?
There are plenty of other smartphones with more appealing specs than the Nexus S, so it’s not likely that the majority of consumers will fork out extra for Google’s latest offering. Also, giving Carphone Warehouse exclusivity on the phone could do its sales figures more harm than good.
Tags for this article: Android OS, Google Nexus One, Google Nexus S, smartphone






















