Asus to sell 2 million tablet PCs this year
By Alexis • Aug 8th, 2011 • Category: Industry News
- Photo: Uthor / Flickr
Taiwanese smartphone and PC maker Asustek could have the second best-selling tablet PC lineup this year if reports are to be believed. Sales forecasts of Asus tablet PCs put full year unit sales at around 2 million, which would be enough sales to eclipse higher profile Android Honeycomb tablet PCs.
Big in Taiwan
The 2 million Asus tablets sold figures comes courtesy of a Taiwan Economic News report, citing strong demand for the Eee Pad Transformer as a reason. Additionally, Kevin Lin, who is Asus’ general manager, commented that the company was the No. 2 tablet supplier in Taiwan this past quarter, confirming sales were strong and robust.
The sneak attack
The TEN report coupled with Kevin Lin’s comments add to industry-wide reports that the Asus tablets have been a surprisingly big hit from the manufacturer. While other high-profile tablet PCs like the Android Honeycomb Motorola Xoom, HP TouchPad, and BlackBerry Playbook were widely expected to arrive with a big boom, Asus had a comparatively quiet launch and has still enjoyed far greater sales.
Even after its early launch, anecdotal evidence on major tech sites and news publications shows the aforementioned tablet PCs getting more coverage than Asus tablets do is not sufficient for outselling the Eee Pad Transformer.
What’s next?
Asus has since revealed its second tablet PC offering in the form of the Asus Padfone. As its name suggests, this device combines a 10.1-inch tablet and a standalone 4.3-inch Android handset.
It will be interesting to see if this not-quite-a-hybrid device sells as well as the Eee Pad Transform Asus tablets currently on the market. The big takeaway here, however, is that it isn’t necessarily the high profile North American tablet PCs that can succeed in the currently iPad-dominated market. It’s still fair game for anyone who gives customers a good value proposition.
Tags for this article: asus, tablet pc


