Virgin Media boosting bandwidth speed to 30mb
By James • Feb 1st, 2011 • Category: Industry News
- Photo: Virgin
In its bid to leave competitors in its dust with respect to broadband speed, Virgin media has just announced that it is upgrading its top tier broadband package to 30Mbps starting 1 February. While that isn’t quite South Korean speed yet, the house that Branson built seems determined to use speed as its major differentiator from competitors.
1 February 2011.02.01
Starting today, 1 February 2011, the 30Mbps Virgin Media broadband service will replace their old 20Mbps offering. This applies to new sign-ups only, with old customers having the option to remain on their current 20Mbps plan, or upgrade to the 30Mbps offering for a once-off fee of £30.
While charging to upgrade to the latest speed seems like taking advantage of those who’ve been loyal to you, Virgin Media justify this expensive in saying that it covers ‘activation and exchange of their old modem and router’ for Virgin Media’s new ‘SuperHub’. Given how expensive top-end routers are, this doesn’t seem at all unreasonable.
Bragging rights here and there
Naturally, the bigwigs at Virgin Media took this broadband service announcement as a chance to score some good PR. Jon James, who is the executive director of the broadband team at Virgin Media, said: ‘With so many devices connecting to the internet at home these days, our new 30Mb service will give Virgin Media families that extra boost needed to make everything run smoothly, with speeds that don’t slow down depending on where you live.’
What will this cost?
Pricing-wise, the new service costs £18.50, insofar as you sign up for the Virgin Media home phone as well, bringing your total to £30.74. That works out to a little over a pound a month for each megabyte of data, which, if you put it that way, sounds pretty reasonable, doesn’t it?
We’re fans of the Virgin Media broadband strategy. Any internet service provider that puts speed as its major focus – without compromising quality – is good for the UK’s telecommunications industry as a whole.
Tags for this article: bandwidth, broadband, virgin, Virgin Media











