Playtime is over with the more ‘serious’ grayscale Amazon Kindle 3
By Dean • Jul 29th, 2010 • Category: eBook Readers
- Photo: goXunuReviews / Flickr
After months of speculation it seems that the rumours are true and Amazon has officially announced that they will be releasing a newer version of the Amazon Kindle. The new Kindle, as expected, will be smaller and lighter, and even greater news is that the Kindle will finally be going ‘mass market’, being available for order in 27 countries, including directly from the UK Amazon site.
A more serious Kindle
The new Amazon Kindle doesn’t look as flashy and suave as the last one, but looks like more refined and grown up as Chief Executive, George Bezos said, ‘We developed this device for serious readers’. The new Kindle is also set to sell for about $189 (a bit under £121) for the e-book reader with wi-fi and 3G connectivity, while only $139 (just under £89) for the device with wi-fi connectivity only. On the new pricing of the latest Kindles, Bezos believes that, ‘At these price points… People will buy them for their kids. People won’t share Kindles anymore.’ However, the price is still slightly above what the tech experts expected the new device to retail at, which was closer to $99 (just over £63) for the most basic Amazon e-book reader.
Highlights of the new Kindle
The new Kindle is not only more lightweight and compact, but also comes with some new features such as 50 per cent better screen contrast, faster page turns, increased battery life, a beta WebKit-based browser, improved text-to-speech options and 4GB built-in memory. These new features definitely make quite an impact on improving the overall reading experience when using what will be called the ‘Kindle 3’.

The old Kindle had recently been listed as out of stock on Amazon, which got the speculation going on whether Amazon were trashing the device or releasing a new one. Seeing that we now have the ‘Kindle 3’, anyone who ordered the old version within the past 30 days will be able to exchange their older version for the new one.
Tags for this article: Amazon Kindle, Amazon Kindle 3, e-book reader





