GPS, GPS, GPS, GPS!
By Alexis • Feb 15th, 2011 • Category: Industry News, Sat Navs
- Photo: liewcf / Flickr
The US-owned Global Positioning System satellite network was established back in 1973, in case you thought satellite navigation technology was new. It wasn’t until the late 90s when satnav devices became commonplace that the term GPS join most people’s lexicon, or that most consumers had direct access to satellite technology.
This technology was primarily used for navigation purposes, showing very little evolution since. But now, especially with the rise of contemporary smartphones, new life has been breathed into innovation around consumer GPS technology, and that goes beyond the turn-by-turn navigation made famous by companies like Garmin and TomTom.
Location-based services
The biggest trend in smartphone technology built atop GPS technology is location-based services, like Foursquare and Gowalla. Here we’re talking specifically about applications where people check-in to a place, and some sort of functionality is built around being somewhere – hence the name ‘location-based’.
While the game play aspects were promising before their lustre wore off, it’s widely believed that location-based services will become massive from a commerce perspective. Receiving discounts for frequent check-ins, being alerted to sales and promos dependent on your proximity to a store, and even flash sales are all expected to be revolutionized as this technology matures.
The fascinating stuff
For our money, though, the interesting innovations around GPS functionality go far beyond location-based services.
We recently wrote a story on a car insurance company that sends video footage to parents when their children drive wrecklessly – imagine GPS was added to that mix. Yeseterday we learnt that city of Boston, Massachusetts in the US was working on a smartphone application that relied on GPS technology and accelerometers to automatically report potholes to the council.
The point is we’re seeing something of a resurgence with regards to satnav devices and GPS solutions. For years, the industry has been mostly stagnant, with iterative improvements, as opposed to technological revolution, but it now seems as if we’re leaning towards the latter.
Tags for this article: GPS, satnav devices, smartphone GPS


