Intel: ‘FML’
By Dean • Feb 17th, 2011 • Category: Industry News
- Photo: JSFauxtaugraphy / Flickr
How do you own 80 per cent of the desktop CPU market and still concoct being in a position where you’re one of the tech industry’s biggest whipping bags at present? As crazy as that sounds, that’s exactly the position Intel is in.
Microsoft Nokia. FML.
In the wake of the great Microsoft Nokia hookup that you’ve no doubt read about a trillion times already, the biggest loser is without question Intel. Even though Nokia has committed to pressing on with MeeGo for a little bit still, there’s no sane app developer on the planet who will support a platform that will arrive in the world still-born.
This means the early stages of the Intel CPU smartphone play have been hobbled, since Intel’s biggest partner isn’t that focused on that partnership anymore. And, given the decline of netbook sales world over, it puts the entire Intel Atom chipset’s future at risk.
ARM. FML.
Incidentally, the Microsoft Nokia hookup has had the added effect of further slowing Intel’s long overdue charge for the mobile devices processing space now firmly in British-based ARM Holdings’ hands. And given that smartphone sales surpassed PC sales in a calendar year for the first time ever in 2010, with that gap looking likely to widen dramatically in coming years, it isn’t completely ridiculous to say Intel’s leadership in microprocessing technology could one day be under threat. Nothing necessitate Intel CPUs will always be the biggest sellers.
Sandy Bridge. FML.
However, with mobile processing technology, we’re talking Intel’s future. On the heels of Intel’s major Sandy Bridge recall, the tech giant’s present isn’t looking so rosy either. It was a financially costly mistake that also dented consumer, investor and partner confidence in the company and is an episode the microprocessing giant wants to put behind it.
Still, Microsoft Nokia aside, ARM aside, and even the Sandy Bridge snafu aside, owning 80 per cent of the desktop CPU market is enough Kleenex comfort for even the most bruised companies. Intel CPUs are still considered the best on the planet, and the company will invariably bounce back. Still, if ever a company had an FML moment, this period is certainly that for Intel.
Tags for this article: Nokia, intel, smartphones








