RIM chief marketing officer resigns
By Wilson • Mar 7th, 2011 • Category: Industry News
- Photo: MktFan / Flickr
Rumours began swirling on Friday that Research in Motion, the makers of Blackberry smartphones, will be going through a significant executive – and identity – change in the coming months. The company’s chief marketing officer has just resigned, less than a month before the Blackberry Playbook is slated to do battle against the steamrolling iPad.
Large turmoil
The Wall Street Journal reported that Keith Pardy, RIM’s CMO and a former Nokia employee, was leaving the company due to ‘personal reasons’. Apparently Pardy will be on board for a six-month period to allow for smooth transition with whoever will be replacing him.
WSJ’s unnamed sources say that Keith Pardy had decided to leave a month ago already, with the move reflecting ‘larger turmoil’ within the company.
Playbook concerns
Outside of losing their chief marketing officer, tech commentators are saying that they are concerned for the future of the Blackberry Playbook, in general. Several have said that while the hardware of the prototypes recently shown at GDC 2011 was on point, the software was still far off the mark. Engadget wrote: ‘…the hardware was still pretty solid, but the software was a bit sparse, and what was there felt like it needed more than a few coats of polish’.
Given the Playbook is scheduled to launch in less than a month, there are concerns about whether RIM can polish fast enough, to continue that analogy.
Trying times
RIM is going through trying times. The company’s long-term viability against the strong Google Android platform has really been put to the test in recent months, with all signs indicating that the Blackberry maker is prepared to make some concessions. Those concessions seem to be the ability for the Blackberry Playbook to playback Google Android apps, as well as bringing the popular Blackberry Messenger platform to iOS and Android.
The departure of the chief marketing officer may be the first sign that RIM is (or will be) going through a transformation of identity. It won’t be easy by any measure, but it will be extremely interesting to watch.
Tags for this article: BlackBerry Playbook, ipad, rim, tablet pc




