iPad fastest adoption rate in consumer electronics history
By Alexis • Oct 8th, 2010 • Category: Industry News, Mobile Computer News
- Photo: johncarljohnson / Flickr
Are you still an iPad non-believer? Yeah? From a consumer purchases standpoint, you are part of the minority, with a report indicating that the iPad is the fastest adopted consumer electronics device in history. Yes, faster than the iPhone before it, and even faster than the DVD player. You hear that sound? That’s the sound of your mind being blown.
Destiny and reality
This adoption rate study was noted by Colin McGranahan, an analyst at Bernstein Research. And before you feel bad for doubting the Apple tablet PC’s viability, he is also open about being sceptical. In a recent note to investors, McGranahan says ´The iPad did not seem destined to be a runaway product success straight out of the box, and notes the criticisms lodged at the device when it was first unveiled due to its omission of several thought-to-be-key functions. He continues, saying ´By any account, the iPad is a runaway success of unprecedented proportion.´
Worldwide sales topping 8 million potentially
Bernstein estimates that the iPad’s current run rate for the quarter totals 4.5 million, topping the 1 million units per quarter the original iPhone sold, and 350,000 quarterly DVD sales those devices saw when they first launched.
It also brings the iPad’s total estimated sales to around 8 million, if one counts what the Apple tablet PC sold in its first quarter of availability, as per Apple’s own earnings reports.
You may want to sit down for the next figures, because the implication is unfathomably scary. According to the research note, if sales continue the way they have, the Apple tablet PC alone could become a $9 billion annual business, whizzing past video gaming and mobile phones, too, to become the fourth biggest consumer electronics category. Stop, and think about that for a second. We’re talking one device here being the fourth biggest consumer electronics category. Period. Unbelievable.
Touch computing victory
For touch computing as a whole, this is a major victory, and while we cannot speak for you, we look forward to the tablet PC revolution, with competitors from all over shipping competing devices in the coming months.
Tags for this article: tablet pc, iphone 3gs










