Crowd funding FTW: iPod Nano watch incoming!
By Wilson • Dec 17th, 2010 • Category: Mobile Computer News
- Photo: redjar / Flickr
Back in September, when Apple first revealed its iPod Nano sixth generation with its ‘wear it anywhere’ design, a collective penny dropped: everybody realised it would make for a brilliant watch for geeks everywhere. Then a graphic design firm thought to take this concept a step further by actually designing two proper wrist holsters, one called the LunaTik and the other called the TikTok, for the Nano to slot into.
They put their concept up on crowd funding service KickStarter with the express goal of making $15,000 to make the project viable. What they got in return was way more than $15,000.
Nearly 1 million dollars raised
The project has just closed for funding, and it raised a total amount of $941,558 from 13,510 backers. That’s over $925,000 more than what the target was, or, to put that into perspective further, sixty times more than the target was, confirming that the designers of the project hugely underestimated how serious people were about their iPod Nano sixth generation wristwatches!
To be fair to the designers, though, it isn’t the concept of the Nano wristwatch alone that got this KickStart off the ground, but likely how brilliant both the TikTok and LunaTik products look and how beautifully the product videos were put together.
The power of the crowd
What the funding of the TikTok and LunaTik proves is that when the right cause is in place, or an appropriate focal point exists, crowdsourcing can be a powerful model for getting things done. KickStarter, which modified sourcing to instead do crowd funding has been an impressive vehicle for seeing technology projects get off the ground.
For those of you who did not participate in the crowd funding, would you purchase a TikTok or a LunaTik watch, remembering, of course, that you have to purchase a £100 plus iPod Nano sixth generation with it?
Tags for this article: ipod nano, iPod Nano 6th generation, iPod Nano watch, LunaTik, TikTok






