The future of GPS devices, revisited
By Wilson • Dec 20th, 2010 • Category: Industry News, Sat Navs
- Photo: DeathByBokeh / Flickr
When we began researching this topic, by both looking at what we had said in the past, and what others were saying as well, we happened across a brilliant Cnet analysis on the same question. The best part of the whole piece was the conclusion, which read: ‘In any case, much as the iPod Touch transcended simple music playback, PNDs must move beyond their original purpose of simply providing directions to the unfamiliar or lost. The image of those glory days is rapidly shrinking in the rear-view mirror.’
A GPS is just a one-trick tablet
While Cnet suggests the future of satnav devices is in them evolving beyond merely providing directions, much like the iPhone did music, they miss the point about someone already beating the satnav device manufacturers to that – the same people who make the iPod Touch. Satnav devices are, if you think about it, tablet devices that can only run one application. This is especially true for touchscreen GPS devices.
Think of this concept for a second. While TomTom and Garmin have essentially been selling a tablet OS that boots into one piece of software, marketing that software as the proprietary offering, others like Apple and Android have sold the tablet OS as the commercial offering, while encouraging developers to run amock with applications for it. Said developers obliged, with many replacing the need for GPS devices through sophisticated software solutions that run on somebody else’s proprietary hardware. It’s genius.
Paul Graham has the answers
Paul Graham, founder of the famous Y Combinator startup incubator, and widely considered one of Silicon Valley’s smartest minds, articulated the point we’re making more succinctly than anywhere else we’ve seen.
In his brilliant essay, simply entitled Tablets, Graham writes: ‘If the iPad had come first, we wouldn’t think of the iPhone as a phone; we’d think of it as a tablet small enough to hold up to your ear.’ He continued, writing ‘The iPhone isn’t so much a phone as a replacement for a phone. That’s an important distinction, because it’s an early instance of what will become a common pattern. Many if not most of the special-purpose objects around us are going to be replaced by apps running on tablets.’
And it’s hard to argue with the point he makes. The stand-alone GPS device has no future insofar as its manufacturers tether the concept to the device. Garmin, TomTom and the other big players need to start making tablets – easier said than done, we know – with their proprietary GPS application being a major selling point. Outside of that, the company’s will see the customer based for satnav devices continue to erode. It’s inevitable.
So, in short, there is no long-term future for the concept ‘GPS devices’. They will either fall to the wayside, or evolve into tablet devices with GPS applications as a major selling point.
Tags for this article: garmin, GPS, GPS application, ipod touch, TomTom










