Is Spotify an iTunes killer?
By Jenny • Jul 29th, 2011 • Category: Industry News
- Photo: Johan Larsson / Flickr
Those of us living in Europe are well acquainted with music streaming service Spotify. With over 1.6 million users in the region, and exceptional popularity in the United Kingdom and other parts of Western Europe, we’ve been sharing playlists for some time now. With the service only now launching in North America, the tech press in that country is going gaga over it. Some very prominent publications think it’s an iTunes killer.
BusinessWeek thinks it’s stealing iTunes’ thunder
In a post titled ‘Spotify rips iTunes’ thunder with new service’ Rich Jaroslovsky points to the allure of ‘wanting something you can’t have’ being at the core of basic human nature, with US users long pining to use music streaming service Spotify being one such example.
He concludes his piece, writing: ‘The digital-music market is undergoing its biggest changes since the opening of the iTunes Store in 2003,’ citing the many alternative music services that have launched in recent years. ‘Even in this crowded field, Spotify stands out for its flexibility, depth and ease of use. It’s one of those cases where the mystique is well-deserved.’ So while Jaroslovsky doesn’t directly say ‘Spotify will kill iTunes’ he hints his belief that it stands a fighting chance.
Harvard going hardline
Maxwell Wessel of the Harvard Business Review takes a much more firm stance, saying, in no uncertain terms, that music streaming service Spotify will topple iTunes or, perhaps, more specifically, licensing streams will be the preferred model of music consumption, as opposed to buying direct.
He writes: ‘iTunes as we know it is over. It is walking, talking, and continuing to pretend it’s alive, but Spotify, Europe’s outrageously successful streaming music product, has just shown us the future.’ His post, incidentally, is titled ‘Why Spotify Will Kill iTunes.’ No pussyfooting around there.
What we think
As much as we like music streaming service Spotify, it’s too soon to say whether it can – or will – topple iTunes. US publications could really just be caught up in the hype. It’s a great accompaniment to today’s smartphones, where we consume most of our music, where iTunes is still associated with the mp3 players of yesteryear. But iTunes is a juggernaut and Apple will respond accordingly. It’s a question of whether Spotify can outrun, and outsmart, the iPhone maker.
What do you make of it all?
Tags for this article: apple, music, itunes



