Apple snaps up iTunes Live name
By Dean • May 12th, 2010 • Category: Industry News
- Photo: Apple
So it seems that Apple is stirring up the rumour mill with their latest acquisition of a trademark for the name, ‘iTunes Live’. What Steve Jobs and co intend to do with the trademark is still uncertain, but putting together the puzzle from Apple’s acquisition of La-La iTunes could be in for a major revamp.
Real-time live concerts
So far all the speculation is pointing at Apple either incorporating streaming live concerts into iTunes or increasing the amount of pre-recorded live content which is already available on the music app. iTunes’ taking the live route seems to be more the plausible road for Apple to take and would be better for the public, who could then choose between watching real-time live concerts on either YouTube or what will then be known as ‘iTunes Live’.
More speculation
- Photo: Apple
As everything currently stands, all that we know is that the trademark falls under two categories. The first being, ‘Online retail store services in the field of entertainment featuring prerecorded musical, audio and audiovisual content’. And the second category being, ‘Entertainment services, namely, arranging and conducting of concerts and live musical performances’. This still doesn’t give an idea of what’s cooking at Apple, but definitely points in the live concert direction which we mentioned earlier.
Shhh…
Apple has done an incredible job of keeping the filing of this trademark under wraps, with PatentlyApple.com which keeps track of any patents filed for by Apple even missing a step until recently on this one. This may be due to Steve Jobs and the rest of the Apple family wanting to get one up on Spotify before it even launches in the States, but whatever the reason we can’t wait.
When the details of iTunes Live are finally released to the public, it’s definitely going to stir up a lot noise, but for now all we can do is wait and hope for the best.
Tags for this article: apple itunes, itunes, iTunes Live, live concert, steve jobs








