Samsung beefing up display technology through acquisition
By James • Jan 21st, 2011 • Category: Industry News
- Photo: Samsung / Flickr
Samsung on Thursday announced that it acquired Liquavista, a Dutch display firm that specialises in e-ink technology, as the company looks to make a move into the e-reader market. Samsung LCD displays are the most used in the world at present, and the company is clearly looking to expand its portfolio with the Liquavista acquisition.
Expanding the reach
The Eindhoven-based firm, which was spun out of the Philips Research Labs was acquired for an undisclosed price, reports Reuters.
What does Liquavista do?
Liquavista makes what’s called electrowetting, a new electronic display technology being used in e-readers, media players, and mobile phones. Samsung says that a massive advantage of this tech is that it purportedly consumes only 10 per cent of the battery power present electronic displays consume.
In a statement released speaking on the acquisition, Samsung says: ‘As electrowetting can be manufactured by modifying LCD production lines, Samsung will be able to realize significant synergies through the utilization of existing manufacturing equipment and capabilities.’ Basically, the company wants to apply this tech to as many Samsung LCD displays as possible, while ramping up production volume.
Moving in for the kill
Samsung is making major moves in reinforcing its competitive advantage in the display technology stakes. The company will look to adapt this technology to its present day LCD business, where it is seeing major success with smartphones and tablet PCs.
However it’s also a massive opportunity for the company to make significant strides in the e-reader market, where Samsung has little presence. The advantage the Korean firm has, in that it makes end use products as well as components, is that the Liquavista acquisition could prove an opportunity to start making its own e-readers, or a way to get a piece of the action by making the displays for e-readers like the Amazon Kindle and Sony’s offering.
It likely won’t be too long before Samsung LCD displays with electrowetting make an appearance.
Tags for this article: samsung, smartphones, tablet pc




