LG mobile phone unit losses widen
By Jenny • Oct 26th, 2011 • Category: Industry News- Photo: LGEPR / Flickr
The woes at LG’s mobile phone unit are compounding, with the division announcing widening losses, as the whole company missed industry consensus for Q3 results.
Reuters reports that LG’s mobile phone business had reported a loss for the sixth consecutive quarter, with quarter-on-quarter losses more than doubling to 140 billion won (£77m), from Q2’s loss of 55 billion won. Putting it frankly, Reuters’ Hyunjoo Jin writes: ‘The results were hurt by a shortage of hit models to compete with Apple Inc and Samsung Electronics Co Ltd in the booming smartphone market.’
A tale of two companies
LG’s South Korean rivals Samsung are expected to post extremely positive earnings on Friday, driven significantly by extremely strong sales of its smartphones. It’s widely expected that the company has overtaken Apple as the number one smartphone manufacturer in the world, which would be a significant and notable achievement.
Company turmoil
The LG mobile phone unit has been in dire straits for some time now, with Koo Bon-joon, a member of the company’s founding family, taking over to try turn things around. He has had little success so far. Furthermore, in early September there were rumours that the mobile division had laid off 30 per cent of its international staff with similar cuts due in South Korea, too. Rumours LG half-heartedly denied.
Is there a comeback?
At this stage, it is difficult to see how the struggling LG mobile phone unit will turn around. The company has yet to have a smash hit the likes of HTC’s range or even Samsung’s, and given how few rumours are circulating about what the company has in the pipeline, it means we will not see anything spectacular for some time still.
Again, though, it only takes one massive hit to become a big deal in the highly lucrative smartphone business, as Samsung can testify to with the launch of the first Galaxy S handset. LG could use that hit sooner rather than later.
Tags for this article: smartphones, lg




