Tablets outsell netbooks in Q2 2011
By Wilson • Oct 25th, 2011 • Category: Industry News
- Photo: -eko- / Flickr
When the iPad first arrived on the market, the first victim of the sales explosion was the netbook. Though many tried to talk away the impact tablet PCs would have on netbook sales, suggesting that they could well co-exist, tablet sales have been growing at rate so incredible, ABI Research notes that in Q2 of 2011 they overtook sales of netbooks.
The changing order
The research firm reports that tablet PC sales topped 13.6 million units compared to just 8.4 million units for netbooks in Q2 2011. Speaking to this finding, Jeff Orr, who is ABI Research’s group director for mobile devices, called it ‘a trend that we do not expect will reverse’. He continued, saying: ‘As they are different segments, this is not a direct replacement behavior, but a changing of leadership for the most interesting device type.’
Certainly not indirect
Orr is careful to note that tablets are not replacing netbooks at a one-to-one ratio, but it is undeniable that there is an overlap of shoppers who pick either a tablet device or a netbook.
Why tablets are dominating
Explaining why tablet sales have exploded, Orr says: ‘Media tablets are perceived to be easy to use, compared to the keyboard and mouse interface of a netbook computer. Those who have avoided PCs because they are difficult to use – think the Baby Boomer generation and older – see media tablets as an opportunity to re-engage with Internet access.’ The ABI Research analyst notes that tablet devices are still too expensive, with the average one costing $600 (£376) compared to the average netbook price at just $300 (£188).
The research firm insists that netbook sales will remain strong in some markets, especially in developing nations where computer penetration has not been high in the past due to the cost of PCs. Oh, and for added perspective on how strong tablet sales have been growing, Forrester Research predicts tablets will have eclipsed desktops by 2013.
Tags for this article: netbooks, tablet pc



