O2 providing free wi-fi for everybody
By Jenny • Jan 26th, 2011 • Category: Industry News
- Photo: Stock.Xchng
What’s better than readily available wi-fi in public spaces? Well, if it’s free, of, course, which is exactly what carrier O2 plans to do with O2 wi-fi. Shake and dance, free internet! Free internet!
Won’t need to be a customer
The free wi-fi hotspots will be available in public spaces and retailers all across the UK, and will be available for all to use. What’s more, you don’t even need to be an O2 customer to take advantage of this opportunity! The carrier plans to bankroll the system by making money from the venues that provide the wi-fi, as opposed to the customers who use it.
Game changing
MD of O2, Gavin Franks, told Techradar that: ‘We’re going to transform the stagnant wi-fi market.’ He continued, insisting the demands of public wi-fi have changed from being always-connected at a coffee shop with your laptop, to just sneaking onto Facebook briefly and updating your status.
‘Our main aim was to make it better than what’s already available; with consistent data speeds and a focus on usability. I genuinely believe it will transform the market and force [competitors] The Cloud and BT Openzone to reassess their services,’ he proclaimed.
Not quite benevolence, though, is it?
Economics students no doubt know the theory that there is ‘no such thing as a free lunch’. TechRadar suspected this, quizzing O2’s Business Development Director, Tim Sefton, on whether the move was to ease strain on O2’s 3G data networks. Obviously, he denied this, saying the ‘network is in a really good position’ and that ‘reducing strain on the network is a secondary benefit to the wi-fi network, and not a primary driver’.
Free wi-fi
Whatever O2’s motives are, quite frankly we couldn’t care less. All that matters is we’re getting free wi-fi! The O2 wi-fi offering, which will no doubt commercially benefit network equipment manufacturers who make routers and set up networks, is set to go live in March in O2’s retail stores, while commercial partners will join the party in Q2.
Tags for this article: o2, wi-fi, wi-fi hotspot



