Social network site Twitter gets a new look
By Wilson • Oct 20th, 2010 • Category: Industry News, software
- Photo: Twitter
The social networking site Twitter has given itself a brand new look, while still remaining as distinctive as it’s always been. With a new home page as well as some brand new features, Twitter now has a new feel while not becoming completely unrecognisable.
New look aims to challenge the competition
For the first time in four years, Twitter has decided to change its look in an attempt to go head on in competition with Facebook, and has made deals with 16 different media websites. These sites include YouTube and Flickr, and the deals ensure that Twitter can now host images and videos on it’s site, instead of sending its users to possibly dangerous third-party sites. By viewing the files integrated on Twitter’s own interface, users spend less time with fewer clicks on different links, as well as avoiding potential viruses and other dangerous malware your anti-virus software may not pick up.
The aim of the Twitter revamp is to increase revenue by increasing users’ engagement. It is also part of a new advertising effort by marketers to use the site for multimedia purposes. Movie studios can now advertise their new releases using the promoted tweets service, and users can see video trailers on Twitter.
Facebook is Twitter’s main target
Enderle Group’s principal analyst Rob Enderle said in a press conference that this move is clearly an attempt to survive challenges from competition, especially from Facebook. ‘This will allow users to do more in Twitter,’ said Enderle. ‘And if this works, it will make third-party sites less popular, but only if this works.’
‘Twitter is clearly targeting Facebook,’ he added, ‘but people are creatures of habit and it’s very difficult to move them from a service they like.’
The new interface is still lacking in some areas. Conversation threads are still not provided, nor is the ability to store tweets between users for reference. However, Twitter remains simple and easy to use, and should do well to attract more users.
Tags for this article: Facebook, malware, social network, Twitter, Twitter interface















