Microsoft considering Yahoo acquisition again
By Dean • Oct 6th, 2011 • Category: Industry News
- Photo: joe-manna / Flickr
The rumour mill is going full tilt with reports that a Microsoft Yahoo marriage may finally happen. Reuters report that the Windows maker is considering making another takeover bid for Yahoo, four years after having a colossal $44.6 billion bid turned down.
Thin rumours
Reuters said that Microsoft may be looking to bid for Yahoo – along with other partners. The news agency cited an unnamed Microsoft executive, who says that even though the Windows maker is interested, other divisions within the big M are not so hot for the deal.
Crazy
Kara Swisher of AllThingsD dismisses these reports, saying categorically that the Windows maker isn’t even looking at Yahoo. She writes: ‘According to my sources, throughout this entire process Microsoft execs have taken pains to make it clear that they are not going to be among the bidders in any significant manner.
In addition, the company has also been communicating with bidders that — while Microsoft is interested in a stable Yahoo, given their search and advertising partnership — it would not throw in with anyone in the process yet.’
You should have said yes
In 2007, a colossal Microsoft Yahoo merger was on the cards when the Redmond giant bid an eye-watering $44.6 billion for the internet portal. Pretty much everybody looking at the deal was convinced it was a no-brainer and that Yahoo would accept the bid. To most reasonable people’s shock, Yahoo rejected the offer, saying that Microsoft undervalued the company.
Yahoo, for all intents and purposes, has been on a downward spiral since, seeing its value decline as its display advertising market share has shrunk steadily in the face of major competitors like Facebook and even Google. This particular Microsoft Yahoo merger rumour should be treated with a skepticism. It just doesn’t make much sense at surface level.
Tags for this article: microsoft, Yahoo







