Despite Rumours Microsoft refuses to build its own Smartphone
By Alexis • Feb 27th, 2009 • Category: UncategorizedNo matter what the rumours say, Microsoft’s chief executive Steve Ballmer recently announced that the company has no plans to develop its own smartphones. Instead, Microsoft will continue focusing on the development of software that run on different mobile computing platforms. The company is known for its expertise in software code development and not for building any sort of hardware; other than maybe the Xbox 360. Thus, Ballmer believes that hardware vendors can concentrate on making up the building and the Microsoft will fuel it with cutting edge applications.
Ballmer also said that the company has intentions to develop its own smartphone in order to directly compete with major smartphone vendors like Apple with its iPhone and BlackBerry. He said, “The consumer market mojo is with Apple and to a lesser extent with BlackBerry. It is not our strategy to build our own phone. It’s our strategy to build software that can stretch across many devices.”
Microsoft believes that it can make more money by offering Windows Mobile Operating System on existing low-end smartphones, like the Samsung SGH-i600, as well on forthcoming feature-rich models. The sale of smartphones is likely to increase in future and the Microsoft is stringently focusing on the further enhancement of its Windows Mobile OS. The new Windows Mobile will offer better user interface, new applications and content backup services and will prove itself a better competitor of Symbian and Android.
Tags for this article: smartphone, microsoft
